DIESEL: Only the brave
Advertising Campaign proposal (Photography, Photo editing, Tipography).
BTL project to promote the Only The Brave perfume campaign by Diesel.
The requirements were to show a cool, powerful and modern product.
The difficulty was in the product itself, the photo editing of a glass element in the middle of millions of drops of water that leave, and that it is perfectly understood what product it is.
Custom-made typography element: should be modern and somewhat brazen, not very aggressive but not elegant. That reflects a product for a young target, of a medium-high purchasing power.