SHORE Fifty One
Shore Fifty-One Cocktail Room branding and menu project.
The Shore Fifty-One is a new cocktail room in Santander (Cantabria, Spain), full of elegance, character, transmiting the genuine style of the classic american cocktail rooms, but also full of new chic proposals in a not-so-serious atmosphere.
The Shore Fifty-One wants to attract a young-average target, with an average purchasing power, who wants to discover a new gourmet experience, have a new favourite place to scape from rutine, and enjoy a special proposal of quality drinks.
For this project, I have decided to create the “animal-cocktail” concept.
We are similar but we are different, we have different tastes but we need to do similar activities, like animals, in this case night animals.
To give a strong classic character to the image of the project, and also for the menu, I decided to apply a modern-victorian style to the illustrations, a modern a clean character for the typography.