SHORE FIFTY-ONE COCKTAIL ROOM BRANDING AND MENU PROJECT

The Shore Fifty-One is a new cocktail room in Santander (Cantabria, Spain), full of elegance, character, transmiting the genuine style of the classic american cocktail rooms, but also full of new chic proposals in a not-so-serious atmosphere.

ANIMAL COCKTAIL

We are similar but we are different, we have different tastes but we need to do similar activities. Like animals, following their basic instinct.

LEITMOTIV

For this project, I have decided to create the «animal-cocktail» concept.
The Shore Fifty-One wants to attract a young-average target, with an average purchasing power, who wants to discover a new gourmet experience, have a new favourite place to scape from rutine, and enjoy a special proposal of quality drinks.
To give a strong classic character to the image of the project, and also for the menu, I decided to apply a modern-victorian style to the illustrations, a modern a clean character for the typography.