EL QUIJOTE, DE MASSENET
Work for the Auditorium of Tenerife Adán Martín.
In this case, the client, the Auditorium of Tenerife, needed an image to promote his opera of Don Quijote, by Massenet. It is a children’s version of the original Don Quijote, oriented to a very young audience.
The main image of the campaign will be applied in several advertising supports. The image will have to be oriented to children and should also be atractive for the parents.
In this case, the proposal to create the main concept of the project is a digital collage, in order to evoke a fun aesthetic related to puppet theaters: One way to unify concepts like the theater, the children’s world and the atractive ancient aesthetic of opera, without falling into strident colors or characters that are too childish, preserving a photographic aesthetic, rather than illustration.